Leading insurance firm Wilby Insurance Brokers rebrands to PIB Insurance Brokers

Published 16th Oct 2020 by Emma Sinfield

Wilby Insurance Brokers, one of West Yorkshire’s leading insurance firms has rebranded to PIB Insurance Brokers.

The move is part of a nationwide programme that will see a number of businesses under the parent company, PIB Group, rebrand to simplify the business offering.

The commercial insurance specialist, which was established in Halifax more than 35 years ago, has grown to employ more than 70 people across 4 sites in Halifax, Leeds, Cumbria and Lymm.

Wilby Insurance Brokers was acquired by PIB Group in 2018 which has experienced a period of rapid growth since it formed in 2015, with over 30 acquisitions completed since 2016.

Richard Blackburn, Managing Director at Wilby Insurance Brokers said: “We’re really proud of everything we have achieved as Wilby and we’re looking forward to the next phase in our evolution as PIB Insurance Brokers.

“The fantastic teams across all four branches have been integral our success, and they will continue to provide a highly professional and friendly service to our clients, who can enjoy working with the same familiar faces. By moving under a single brand as PIB Insurance Brokers, we will be able to continue improving the range of services we offer to our valued clients across West Yorkshire while drawing on the expertise of the wider PIB Group.”

The rebrand comes as part of a wider exercise that will see 11 brands within PIB Group’s Specialty division move under a single brand effective. The move will also complement the services provided by the PIB Risk Management and PIB Employee Benefits businesses.

All 500 people employed across 30 branches in the speciality division will remain in their roles, and PIB Group hopes to create additional roles in the coming years.

Steve Redgwell, CEO Specialty Division at PIB Group said:“The team at Wilby has been an important part of the West Yorkshire community for more than 35 years and we are looking forward to seeing this experience strengthen in the coming years under the PIB Insurance Brokers name.

“This is an incredibly exciting time for PIB Group as we work to continue expanding our range of services and niche sectors we work with. Bringing these specialist commercial lines businesses under one brand will ensure we take a unified approach, and develop strength as a collective for the benefit of our clients.”

Companies now trading as PIB Insurance Brokers include: Cooke & Mason, Wilby, DE Ford, Franklands, Lorica, PIB Private Clients, PIB SME Insurance, QPI, WW Group, BKG West and Cobra Insurance Brokers. All employees will remain in their roles and keep the same contact details.

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