Founded in Dublin in 1988, Paddy Power is one of the most popular bookmakers in the UK & Ireland, famed for their sports and novelty betting alongside entertaining punters with their social media, PR, and marketing.
The gambling and entertainment brand has a huge profile across the world, with an audience of well over 2 million people across Facebook and Twitter, but this deal is Paddy Power’s first ever front-of-shirt sponsorship in England!
Huddersfield Town Commercial Director Sean Jarvis commented:
“I’m delighted to be able to announce our new title partnership with Paddy Power today.
“The front-of-shirt sponsorship is very important to the Club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.
“This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League.
“The team at Paddy Power has already been fantastic to work with in the embryonic stages of our new partnership and I can’t wait to build on that working relationship as we move forward.”
Paddy Power’s Brand Marketing Director Michelle Spillane said:
“We are excited to announce that we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.
“They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”
Town’s new home kit for the upcoming 2019/20 Championship season will be revealed on Wednesday 17 July 2019, with the first alternative kit following on Wednesday 24 July 2019 ahead of the pre-season game at Doncaster Rovers.