The Chartered Institute of Marketing (CIM) is pleased to announce the appointment of Huddersfield-based businesswoman Katrina Cliffe, as their SME Ambassador on the Yorkshire Regional Board
Katrina has worked in the marketing industry for almost 20 years working for a variety of businesses across multiple industries before establishing her marketing agency, KC Communications in 2014. Katrina has been a member of the CIM for almost ten years and has completed two CIM Diplomas in marketing communications and digital marketing.
Speaking of her appointment, Katrina commented: “I am delighted to have been accepted onto the Board in this new role. Supporting SMEs with the development and implementation of marketing strategies that positively impact on their business and regional growth is something I am truly passionate about.
“As an SME business owner myself, I understand the challenges faced by SMEs, and I hope to be able to use my range of contacts and the variety of professional activities I already undertake to promote the benefits of both the CIM and how marketing can play a key role in the success of a business”. Diane Earles, Network Manager for CIM, said: “We are very pleased to welcome Katrina to the board and I am sure she will be a real asset to the team.”