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#BackingHuddersfield Campaign Launched

Published 28th Nov 2017 by Rebecca Walker

A core group has been established with leading business figures and organisations including Adam Fletcher of Ridley and Hall, Sean Jarvis of HTAFC, Katrina Cliffe of KC Communications, the Mid Yorkshire Chamber of Commerce and Kirklees Council to identify ways organisations across various sectors can work together for the good of the town.

Following on from the “First 100 Days” business event co-hosted the by Huddersfield-based law firm, Ridley and Hall, Huddersfield Town Football Club and Welcome to Yorkshire, there has unprecedented interest from the community in regards to the #BackingHuddersfield campaign and in particular, the ‘H’ badges.

“Since the conference we’ve had an incredible response to #BackingHuddersfield and the ‘H’ badges, so much so, we couldn’t keep up with demand, especially after Patrick Stewart tweeted a selfie of his”, said Adam Fletcher, Managing Partner of Ridley and Hall Solicitors.

The original objective of the conference was to get people together to look at how we can all make the most of the spotlight the Premier League has cast on Huddersfield. Following on from the conference, it has been identified that people are very proud of the town, so, wearing a simple pin badge seemed like an easy way people could show their support.

What has really stood out however is the passion of the local business community to get behind promoting the town as a place to both live and work to drive real economic change. Since the conference, a core group has been established with leading business figures and organisations including Adam Fletcher of Ridley and Hall, Sean Jarvis of HTAFC, Katrina Cliffe of KC Communications, the Mid Yorkshire Chamber of Commerce and Kirklees Council to identify ways organisations across various sectors can work together for the good of the town. Updates of which will initially be provided on Facebook and Twitter.

The ‘H’ pin badges, which were originally presented to leading businesses and individuals to encourage them to be ‘ambassadors’ for Huddersfield, will go on general sale later this week.

“We’ve been inundated with requests for badges, and offers of support from other businesses and organisations, all keen to get behind moves to promote our town. But, the badges proved to be so popular, we ran out within 14 days, and people have been asking where they can buy them ever since” added Fletcher.

Badges cost £1 with money being reinvested to purchase more, and are now available from:

  • Ridley & Hall’s Huddersfield office on Market Street
  • KAL Reception at the John Smiths Stadium fitness suite
  • In The Hudd on Market Street
  • Huddersfield Town Shop at John Smiths Stadium

Huddersfield Town’s Commercial Director Sean Jarvis said:

“We’re delighted to play our part in promoting the town, and not just the club.We had no idea how popular one little badge could be, but it’s great to see how proud local residents and businesses are to fly the flag for Huddersfield.I can’t remember the last time we had journalists from The Observer, The Guardian, The FT, and even the New York Times, queuing up to talk to us about the kind of place Huddersfield is, but that’s become my reality since May.What’s clear is that they’re not just interested in football, but the wider story we can tell about Huddersfield; and that needs input from lots of people – residents, businesses, fans, and non-fans.We want people to wear their badge with pride, and back our social media campaign, #BackingHuddersfield, to share everything that’s great about our town.”

Martin Hathaway, Chief Executive of Mid Yorkshire Chamber of Commerce, agrees.

“I imagine all Yorkshire’s towns and cities are envious of Huddersfield’s new-found status, which comes with having a Premier League football team.Global PR opportunities like this don’t come around very often, so the big challenge is to channel that positivity into something longer-lasting, which delivers an economic dividend for our businesses and the wider region.But for now, creating a few thousand badge-wearing ambassadors for our town is a pretty good start!’

Katrina Cliffe of marketing agency, KC Communications added “Having lived and worked in Huddersfield all my life, I believe strongly that it is my duty to support initiatives which enable the town to thrive and that there are opportunities created both now and in the future for people living in the region. What excites me about #BackingHuddersfield is the cross-sector it will hopefully tap into including business, leisure, retail, education and community”.


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