Chamber member Huddersfield Community Trust (HCT) is delighted to announce a fresh rebrand, following the successful launch of its new identity at MY Conference Kirklees; a renowned Huddersfield-based event, which took place on 16th March at the John Smiths Stadium, Huddersfield.
The rebrand follows intensive internal and external research into public perceptions of the not-for-profit organisation, which has typically been known as ‘The Zone’.
Huddersfield Community Trust, based at in-door venue ‘The Zone’, hosts a variety of initiatives including the Dance Zone, Elite Sports Education Academy and the National Citizenship Service. The trust is also home to a number of 3G pitches, a café and Yorkshire’s largest play gym structure.
As a registered charity (1117768), Huddersfield Community Trust is responsible for all community sports and educational activities on behalf of Huddersfield Town Football Club and Huddersfield Giants Rugby League Football Club. The organisation aims to improve community cohesion and raise the hopes and aspirations of people in Kirklees, Calderdale and Wakefield.
With the support of marketing consultancy and fellow Chamber member KC Communications, Huddersfield Community Trust performed a full rebrand in the hope that the local community would engage with the range of services it has to offer throughout 2016 and beyond.
Working closely with the CEO, Heads of Departments and Trustees, KC Communications executed the rebrand in just 6 weeks, in time for the MY Conference Kirklees event held in March.
The registered charity’s new look distinguishes HCT from it’s home venue, The Zone and aims to raise awareness of each individual opportunity the trust has to offer.
With an identity of its own, Huddersfield Community Trust hopes to connect with the local community and inspire citizens of all ages to participate in its sport, educational and health focused facilities. With a key emphasis on social inclusion, HCT’s new branding demonstrates the variety of activities undertaken by the not-for-profit trust and its efforts to engage members of the community in fitness and well-being activities.
Commenting on the rebrand, Lisa Hewitt, CEO of Huddersfield Community Trust said: “Connecting with and supporting the development and aspirations of our communities is incredibly important to us – and our new brand has been designed to help us make more connections, more easily.I am thrilled with the final look that Katrina and her team have developed and excited about our partnership as we move into the next phase of marketing.”
Katrina Cliffe, MD of KC Communications added: “It’s a pleasure to work with such a passionate organisation. Their commitment to such a tight deadline is a testament to their passion to make a difference to the lives of the local community. We look forward to the next steps in our working relationship”.
Further steps in appealing to the local community include the delivery of a new website for Huddersfield Community Trust and an overhaul of all existing collateral.