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Business of the Month is crafty work

Published 3rd Apr 2014 by Ellie MacDonald

A local retailer of jewellery and other arts and crafts has been awarded the Business of the Month for February.

Formed in September 2012, Crafty Praxis is an art and craft shop based in the Byram Arcade, Huddersfield and run by Elisa Etemad, a jeweler and graduate from the University of Huddersfield.

After her graduation, Elisa had the drive and ambition to become self-employed and started out by selling her own designs and a range of arts and crafts from other designers. Initially Elisa was working with 30 designers out of a small retail outlet but growth has now demanded a move to larger premises resulting in her working with around 100 different local suppliers. Elisa has a passion for helping other small businesses too, not only those whom she supports directly from stocking their work, but also by organising a regular art and craft market where small business owners can come and have a stall for the day within the Byram Arcade.

The judging panel were impressed by the enthusiasm and dedication to the business showed by Elisa and the fact that she took the brave decision to start a small business during difficult economic times, with little financial backing. Having achieved a steady growth in sales in the initial few months of trading, the business has seen a very impressive 300% increase in sales since and with Elisa always looking for something new to sell which is usually from a local supplier, great credit needs to be given to this enterprising business which is certainly going in the right direction at this early stage.

Crafty Praxis owner, Elisa Etemad said “It is a great privilege to have my business win Business of the Month, the past 18 months, while tremendously enjoyable, have been hard work and it feels fantastic to get recognition from a panel of experts from the local business community.”


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