Being made redundant as an Industrial Sales Director created the opportunity for Kevan from Huddersfield to set up a business that he and his wife had always talked about. This gave him the opportunity to do something he enjoyed and was passionate about.
With help through the West Yorkshire Enterprise Agencies New Enterprise Allowance (NEA) scheme, Kevan was able to benefit from the support of a dedicated mentor to help develop business plans, finance his idea and begin trading.
“We’re big foodies and have made our own fruity vodka and sloe gin for years and always said it would be a good business opportunity. So last September we launched Fruity Tipples. We have 5 different flavours, Blackcurrant, Strawberry, Raspberry, Lemon, and Cherry and we are launching Cranberry & Orange this winter. We are expanding the range and growing quickly, supplying farm shops, delis, wine shops and garden centres and we have had fantastic feedback from customers and consumers” shared Kevan.
Kevan uses social media as a way to get feedback and engage with consumers and customers and has lined up meetings with stockists after connecting on Twitter. Taking part in things like Twitter ‘hours’ such as #holmfirthhour , #yorkshirehour, #colnevalleyhour , and #huddersfieldhour has helped raise his profile with local people and has helped form relationships.