Social media is a growing trend amongst businesses, an opportunity to be online cannot be missed in this technological age.
Social media is a great, FREE marketing tool, saving you money from your marketing budget and giving your business access to a whole world of new customers and suppliers. Even better, it’s accessible from your desktop PC and mobile devices.
1. Grow your online presence
You may have a website but how do your potential customers know about it? Use social media to spread the word about your products and services online and engage and interact with clients about your business to drive interest and visitors to your website. Start a blog, tweet at events, create a hashtag, upload videos to YouTube and post photos to Facebook to engage your audience and get them interacting with you.
2. Get a helping hand
Social media management tools such as Hootsuite and TweetDeck offer a helping hand once your social media channels have grown. They allow you to manage and schedule your social media activity, permitting a 24/7 presence online. This allows you to have a presence on all channels but prioritise where you need to be ‘live’ as this doesn’t replace engagement with Tweeters as it happens.
3. Increase your SEO
Social media increases the awareness of your company and providing useful links to your site will increase visits to your website. In turn this maximises your chances of being found in search engines such as Google. Remember the 80/20 rule: 80% of your social media posts should be informative with 20% allowed for promotional posts. If your messages are too sales focused you’re likely to turn users off.
4. There’s a channel for every business
These days there’s more than just MySpace and Bebo – there’s a great range of social media sites to suite any businesses needs. YouTube, Facebook and Pinterest showcase your business activities in a visual way and the Chamber uses these channels to publicise a wide range of events and testimonials from happy members. Twitter allows for immediate interaction with ‘followers’, a snapshot of your business in just 140 characters, which can be a useful tool for ‘live’ updates.
5. Interact with us
And finally, once your social media sites are growing interact with your local Chamber. Members benefit from our interactivity across social media. Tag us and we’ll like and re-tweet your posts.
If you attend our events take a look at our YouTube channel and Facebook page; you may be included in our videos and images! And get involved and use #JoinYourChamber and #WellConnected to showcase how we've helped your business on Twitter.