Malcolm Briggs from newly established Wakefield business itrain-u joined Mid Yorkshire Chamber membership February this year, after setting up the business last August.
With a thirty year background in Higher Education, training and commercial photography, Malcolm decided there was a gap in the market when companies need good quality images on a tight budget or an everyday basis.
Malcolm told us “I am not trying to take work away from professional photographers, quite the opposite in fact. I want people to appreciate quality images but to also know that when they need a picture taking at short notice, or they don’t have the budget to spend on professional photography, that they can in fact be trained on how to possess the skills required to take quality communicative pictures themselves.”
Malcolm has attended a number of our networking and training events and as a result of the connections he has made at the events, has undertaken work for longstanding Chamber members and international business Flexitallic; and our Marketing Manager, Ellie Lyon, who took the photographs for Malcolm’s case study at Flexitallic’s prestigious offices (below).
Malcolm explained what he hopes to get from his membership with the Chamber “I’d like to get involved with local businesses and help them raise their profiles and become highly recognised businesses. I know that many people I have met at Chamber events have been interested to learn of the photographic option’s I am proposing, which will genuinely help SME’s and sole traders with tight budgets to ensure that the pictures used for their promotional materials are appropriate.
Malcolm continued “The spectrum of businesses I have assisted ranges from sole trader to multi-million dollar international groups. Both have recognised they needed much better visual communication of their products, company values and USP in their images. You must never settle for second best when it comes to communicating with your marketplace. I often find businesses will engage a copywriter to produce expressive text, but then use an image that completely undersells the business and acts in a negative manner when conveying the perceptions and values your clients expect to see”. As itrain-u’s strapline explains ‘A picture says a thousand words, are yours saying the right ones?’
For more information on itrain-u visit www.itrain-u.co.uk