This workshop introduces marketing as a key business activity and aims to build awareness of the importance of the marketing function. It provides ideas for low cost promotional techniques that can be easily implemented in new and small businesses. It will also help to give a clear idea of what you need to do to put together a marketing programme

Who should attend ?

New or potential owner managers of small businesses with little or no marketing experience. Also for those who have, to date, done their marketing on an “ as required” basis and now want to make more formal plans.

What will it cover ?

The definition of Marketing

Market Segmentation

The marketing process

The Market Mix

Researching your market

Visit www.businesslinkyorkshire.co.uk/events for more information and to book a place.