Words sell your business. They are a major factor in defining your brand identity and they engage your customers and prospects, communicating why they should buy from you. In an era where content marketing is at the forefront of business strategy it's more important than ever to get your copy right.
This seminar will look at the art of writing great business copy: how to structure it; how to find the right tone and style; how to include the right content; and how to adapt it for different marketing channels. We'll also look at the marketing theory behind your copy to ensure that your communications remain consistent with your business strategy.
This 60 Useful Minutes will be hosted by Sarah Ainslie, of Sarah Ainslie Marketing. Sarah is a Wakefield based freelance marketing professional with plenty of experience. Sarah offers a range of marketing and copy writing services and support to businesses across the Yorkshire region and beyond.